Branding is the first impression your company will have on a prospect. A strong brand is able to express the importance of their drive, products, mission, policies or services to their customer base with good branding. In order to form a bond with the customer, a brand needs to be transparent and authentic. Branding is the combination of marketing and advertising elements that form a cohesive snapshot of a company. Without a good branding strategy, companies are not going to be able to express their nature to their customer base. As branding gives values and benefits insight into a company, it helps them form a bond.
We have designed all types of logos for companies in different domains. Our well-thought designed logos have taken care of both sides of the coin i.e., helped companies turn into legit brands and helped existing brands in enhancing their reputation. When we say we do logo designing, we do right and we do it professionally. Because when it comes to creating a brand face, there is no option of risk taking. It needs to communicate what your business sells, who you are, your values and what is it that you offer to your customers–We take care of ALL of it!
Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.
The first step is to get acquainted with your business, target market, and goals. We will send you a questionnaire designed to gather as much details about your business as possible. That information is then used to define a creative brief containing specific goals.
A genuine and concise creative brief allows us to design a logo that reflects your business and communicates the right message to the right target market.
This is where the design phase begins, and for us it starts with sketching ideas and word mapping on paper. The process varies from project to project and can generate very random and outlandish designs.
However, it allows for a quicker and more fluid brainstorming of ideas. This also streamlines the design process as only the best ideas proceed onto the next step.
During this phase of the creative process, we showcase how a concept could look like in real life, be it on a shirt, building or paper, this will allow you to see the idea itself over the visual aesthetic. The initial design presentation is then exprted to a secure PDF format.
This allows you to view it on a screen or print it out. We recommend that all our client print out the provided concepts. As a monitor may not show colours accurately.
We provide our clients with the initial concepts, we will naturally have a view of what we see as the "strongest" idea from the start, showcasing why we think a certain concept outshines the others, discussing the inherent qualities of the design if often part of the discussion.
The presentation is then updated to include color versions, and you will choose one concept as your final logo design.
Once we have discussed with the client and provided guidance and once the client has decided on the final design, we jump back into work to make any edits, changes to colour scheme.This is the fianl step in logo and branding process.
Further mockups of the final design can be realised on business cards as the next logical step.Finally the logo is finalised and customised according to user needs